Soteria Sponsorship Powers BTCC•
We may be better known for our power, performance and endurance within the world of Financial Compliance, Business Efficiency and Digital Transformation, than we are on the racetrack, however we have finally found the perfect marketing medium that epitomises our Soteria solution.
We are delighted to have been able to facilitate, ex-British GT Champion driver, Michael Caine’s return to the Dunlop MSA British Touring Car Championship for the 2018 season, with Team-Hard Racing and Pioneer Race Events…Indeed
Following our previous sponsorship of Caine in 2016 for a few individual races, this season sees his first ever entry as a full season driver, competing from the very start this weekend at Brands Hatch Indy Circuit:
“It’s an honour and a privilege to be able to participate in the entirety of the 2018 BTCC season, thanks to the generous funding from Soteria powered by Insightful Technology and Pioneer Race Events, as well as from my regular sponsors. It means that we are in with a real shot at ranking consistently within the Top 10 and hopefully win a few podium places if luck is on our side, so it should be entertaining viewing!…we’ll certainly be shaking things up a bit!”
Due to a mutual love of motorsport, and a decision to push our Soteria product and company brand into the spotlight of the various regulated markets, we were keen to get involved again:
“Putting our passion for racing aside, motorsport sponsorship is a great medium for leveraging a brand, especially within certain industries, as it offers such wide-reaching exposure and great visibility. Michael is a genuine talent and real gentleman, so we’re pleased we can support him in this way and it is fantastic to see him back where he belongs.”
Follow Michael’s progress for the remainder of the season by visiting our Twitter and Facebook pages, and Michael’s personal Twitter, Facebook and Instagram accounts (@CaineMotorsport).